Sales and Marketing Automation
At Gossamer, we are passionate about using technology to generate, nurture and convert leads to revenue. It dramatically improves the productivity of marketing, sales and service teams and makes it possible to nurture prospects with highly personalized, useful content. If you are looking to implement a new marketing automation solution or need help determining how marketing automation fits into your existing sales and marketing processes, contact us to learn how we can help.
Content Experience Management
The way companies interact with customers is transforming. Technology has raised your customers’ digital experience bar. Using industry-leading experience management software that integrates with your existing workflow, the Gossamer team can implement solutions to enable your Marketing and Sales teams to easily create dynamic, personalized content that has been shown to increase engagement and dramatically shorten sales cycles.
Account Based Marketing
The B2B purchase journey is complex. According to Gartner, your Sales team is juggling on average 6.8 stakeholders per purchase, who consult 6 channels each and remain anonymous 57% of the purchase journey. Gossamer’s Account Based Marketing (ABM) solution allows your Marketing and Sales teams to identify stakeholders with intent to buy and deliver relevant messaging at each stage of the purchase journey through leading CRM and Marketing Automation platforms.